Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
What makes a good IMC plan?
An effective IMC will outline a core message, highlight your competitive advantage, address the appropriate target market, and tailor the message to fit supportive media channels. Essentially, the message remains consistent, but the method of delivery will vary across platforms.
What does IMC plan stand for?
The integrated marketing communications plan is an approach that achieves the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other.
What companies use IMC?
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals. via
What are the five step IMC planning process?
Budget, allocate, evaluate, and recycle
A true IMC approach requires that you budget at the end, which is the opposite of how most college and university budgeting processes unfold. via
What is the process of IMC?
Integrated marketing communications management is defined as the process of planning, executing, evaluating, and controlling the use of the various promotional-mix elements to effectively communicate with target audiences. via
How does Coca Cola use IMC?
The Coca-Cola Company is a worth learning model on applying IMC strategy. It is mainly the use of the mass media methods: print advertising, banner ads and TV advertising. It's the result of their aggressive advertising. What's important, Coca-Cola is the first soft drink brand to appear in the space (Hartlaub, 2015). via
What are the 5 promotional strategies?
The Promotion Mix
There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing. via
What is a successful IMC?
Integrated marketing strategy is successful only when the features and benefits of the brands reach the target customers in the desired manner and prompt them to buy the products or services immediately. Customer feedbacks are essential and need to be monitored regularly. via
How does IMC help build brands?
IMC focuses on building brand by creating databases that continuously monitor and respond to market needs as relationships are fostered between practices and their patients. via
How does Nike use IMC?
The IMC mix of Nike comprise of advertising, branding, cyber marketing, direct marketing, personal selling, sales promotion and publicity and public relations. It uses traditional as well as online tools of mass media to reach its customers. via
How does Starbucks use IMC?
The foundation of Starbucks' strength in IMC is twofold: consistent branding and consistent customer recognition. They've always understood the value of perks like birthday gifts, delivered via postal mail to customers like an actual present. And they have a website dedicated entirely to customer feedback. via
How does Apple use IMC?
According to Holm (2006), Apple uses print and broadcast media to market iPhones. Other communication strategies that the company uses include digital media, point-of-purchase, direct marketing, personal selling, sales promotion, and public relations among others. via
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Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing, public relation, direct marketing, and sales promotion. Promotional tools are effective when they work together rather than in isolation.
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.