As you could imagine, an international marketing plan is a marketing plan aimed at global expansion of product sales and brand recognition. If you don't already know the difference between international marketing and global marketing, make sure to read our article on that first.
What are the key elements in an international marketing plan? The global marketing mix comprises four main elements: product, price, placement and promotion. Although product development, promotional tactics and pricing mechanisms are the most visible during the marketing process, placement is just as important in determining how the product is distributed.
Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment. Global marketing aims to satisfy the needs of global customers. International marketing enables the effective utilization of surplus production. via
What are international marketing examples?
Examples of International Marketing
Dunkin Donuts. Dunkin Donuts now has around 3,200 stores in more than 30 countries.
Spotify. Spotify has grown into one of the most successful brands in recent memory.