13 Media Release Template

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A press release contains your business logo, a headline, a lead paragraph summarizing the announcement, and a newsworthy angle. Your press release will have three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.

What are the seven basic components of a news release?

The key to success of any press release lies with the content's ability to grab the reader's attention, each and every time.

  • Headline:
  • Dateline:
  • Introduction:
  • Body:
  • Boilerplate:
  • Call To Action:
  • Media Contact Details:
  • What is a template press release?
    A press release template is an official news announcement sent to journalists, often used to generate publicity. Each time you fill out your press release form with the right details, your custom template will automatically generate a PDF press release ready for the new media.

    Table of Contents

    How much should I pay for a press release?

    Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options. via

    How do you write a PR release?

  • Choose the angle that matters for your target audience.
  • Start with a well-thought-out headline.
  • Pay attention to a lead paragraph.
  • Cover the essentials in a few body paragraphs.
  • Consider adding quotes.
  • Include contact details.
  • End your press release with a boilerplate.
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    Can you end a press release with a quote?

    Don't leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. Leave them until the penultimate paragraph and you give the impression that they can't be terribly important. via

    How do you write a PR campaign?

  • Decide on a campaign goal. What do you hope to accomplish?
  • Focus on your audience. It's incredibly important that you never lose sight of the audience you're trying to reach.
  • Tell your story.
  • Pitch the media.
  • Engage the public.
  • Follow-up.
  • Measure.
  • PR campaign example.
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    Who do I send my press release to?

    In the media, individual journalists have their own specializations (referred to as a “beat”). Instead of sending your press release to the general email address of a news outlet, it is best to address it to the person most interested in whatever subject you're writing about. via

    Can a press release be a PDF?

    The PDF is the king of “static”

    Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement. via

    What is press release give example?

    A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a "press announcement," a "press release," or a "news release." via

    What are the 7 steps to a press release?

  • Find Ways To Be Newsworthy. As you'll be pitching to journalists, create a news release with that in mind.
  • Write Your Press Release Headline.
  • Craft Your Lede.
  • Write Your Body Paragraphs.
  • Include Supporting Quotes.
  • Write Your Boilerplate Text.
  • Add Media Contact Details.
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    What are the five background elements of a media release?

    Consider these five components when drafting your release and you'll set yourself up for success.

  • Relevant timing.
  • Compelling headline.
  • Informative lead paragraph.
  • Supporting quotes.
  • Clear call to action.
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    What 5 basic questions should a news release answer?

    Throughout my tenure in the PR profession, I have developed five basic questions that every practitioner must answer when drafting and editing press releases:

  • What are we announcing?
  • Who is the target audience?
  • What are the impacts or benefits?
  • When and where is it available?
  • Who will be the spokesperson?
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    How long should a media release be?

    The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story. via

    How do you write a good media article?

  • Create a Stunning Headline. A killer headline upholds top priority in online marketing.
  • Formulate a Newsworthy Angle. Every good news story has an angle, or in other words, a perspective that your story will take.
  • Put Your Most Important Information First.
  • Summarize the Key Elements Succinctly.
  • Add Media Contact Details.
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    What is a media release and why do pros use it?

    Sending out a social media press release offers a major advantage to the majority of businesses because it gets your business instant visibility and publicity. If your press release makes it into Google News, you'll be well on your way to high levels of publicity, traffic, and brand recognition. via

    How much does a media kit cost?

    Cost: Starting at $995 • Hosting and monthly maintenance available: $24.99/month Our launch package is ideal for companies looking to sell their products or services online or simply require a larger digital footprint. via

    Is PR Newswire good?

    It gives businesses detailed online reports about their press releases. Newswire is our top choice for new businesses. It uses an extensive network of major media outlets and has a highly-rated service. PR Newswire is the best for local, state and national targeting. via

    What's the best day to send a press release?

    Tuesday is the best time to send your press release, followed by Thursday. The worst day to send your PR is on Friday. Similarly, the best time to send your press release is early in the morning – at 9:00 am to be exact, or later in the day at 8:00pm in Eastern Standard Time. via

    Does Google Docs have a press release template?

    Press release template Google Docs helps you to write your thoughts, ideas, and stories easily and allow you to publish them effortlessly. Your press release template in Google Docs should be shorter and not exceed 120 words. Google Docs lets you create a press release template easily and effectively. via

    What is the difference between press release and press statement?

    There is a subtle difference between a press release and a press statement, although organizations often use the two terms interchangeably. A press release is generally used for new information such as an announcement or update. A press statement is utilized for a reactionary statement. via

    What is a press release PDF?

    Press releases are short pieces of writing issued by companies or institutions to communicate newsworthy. information to the journalist community on the one hand, and to the general public (indirectly through. newspaper reporting, or, increasingly, directly by making press releases available on corporate websites) via

    Do press releases need quotes?

    Journalists generally require some degree of attribution in articles. A quote is a good starting point because it offers a different point of view, tone, and language from that of the person who wrote the release. Weak quotes, like weak writing, should not be included in a press release. via

    What font should a press release be written in?

    This is the body of your press release. You should double-space your text and use a 12 point font, such as Times New Roman or Arial. Leave plenty of white space in your press release -- use at least one to two inch margins around your page. via

    Are press releases written in first or third person?

    Just like a news story, a press release should be written in the third person. Use words like “customers,” “consumers,” “users” and/or plain old “people.” The only place where a first, or second person narrative is OK is in a quote from a company representative. via

    What are the four stages of PR?

    The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. via

    How do you draft a PR plan?

  • Define your audience. You need to know who you want to address.
  • Determine the goals for your PR.
  • Detail the key topics and messages your PR should address.
  • Create a PR distribution plan.
  • Create an editorial calendar.
  • Establish a PR measurement process.
  • Use data to inform your strategy.
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    What is a good PR strategy?

    Key messages are the core messages you want your target audience to hear and remember. They are an important part of a PR strategy because they can shape your content and communicate a unified message. The best key messages are believable, easy to understand, distinctive, credible, succinct and drive your agenda. via

    How do I publish a press release for free?

  • PRLog: Overall Best Free Press Release Distribution Service.
  • OnlinePRNews.com: Best for Free, Short-term Release Publishing.
  • 1888PressRelease.com: Best for Distribution to Search Engines.
  • PR.com: Best for Free Industry Targeting for a Published Release.
  • NewswireToday.com: Best for Wide RSS Feed Reach for Nonprofits.
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    How do you promote a press release on social media?

  • Share a relevant link – Grab a link from your news release published on a local, national or industry-specific news site, depending on the topic.
  • Tell followers why they should care – Craft your social media post with your audience in mind.
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    How do I email a journalist?

  • Get Straight to the Point.
  • Being Relevant is Important.
  • Personalize Your Email.
  • Don't Get Lost in the Clutter.
  • Stay Away From Attachments.
  • Follow Up, But Avoid Being Pushy.
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    Recall communication medical device model press release brown free download

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    A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication's style, you give yourself a good chance of getting your story across.

    Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.