13 Press Release Design Template

press release standard template surface design
  • Title and Italicized Subheading to Summarize the News.
  • News Location and newspeg in opening line.
  • Two to Three Paragraphs to Add Information.
  • Bulleted Facts or Figures.
  • Company Description at Bottom.
  • Contact Information and "For Immediate Release" at the Top.
  • A "###" at the End.
  • How do I make a press release?

  • Find journalists who might be interested in your press release.
  • Get the journalists' contact details.
  • Craft a killer pitch.
  • Make your subject line irresistible.
  • Send your press release pitch (at the right time).
  • Follow-up on your release.
  • How do I create a press release in Word?

  • Choose the angle that matters for your target audience.
  • Start with a well-thought-out headline.
  • Pay attention to a lead paragraph.
  • Cover the essentials in a few body paragraphs.
  • Consider adding quotes.
  • Include contact details.
  • End your press release with a boilerplate.
  • Table of Contents

    How many words should a press release be?

    Be concise

    The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story. via

    What are the different types of press releases?

    Here's a brief rundown of six common types of press releases:

  • General News. This is the most common type of press release.
  • Launch Release.
  • Event Press Release.
  • Product Press Release.
  • Executive, Staff And Employee Press Release.
  • Expert Position Press Release.
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    What are the seven basic components of a news release?

    The key to success of any press release lies with the content's ability to grab the reader's attention, each and every time.

  • Headline:
  • Dateline:
  • Introduction:
  • Body:
  • Boilerplate:
  • Call To Action:
  • Media Contact Details:
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    Do press releases work?

    In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world). via

    How do you write a press release in 2020?

  • Find Ways To Be Newsworthy. As you'll be pitching to journalists, create a news release with that in mind.
  • Write Your Press Release Headline.
  • Craft Your Lede.
  • Write Your Body Paragraphs.
  • Include Supporting Quotes.
  • Write Your Boilerplate Text.
  • Add Media Contact Details.
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    What is the difference between press release and press statement?

    There is a subtle difference between a press release and a press statement, although organizations often use the two terms interchangeably. A press release is generally used for new information such as an announcement or update. A press statement is utilized for a reactionary statement. via

    How much should I charge for a press release?

    For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700. Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page. via

    Should I send press release in Word or PDF?

    The PDF is the king of “static”

    Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement. via

    What are three qualities of a good press release?

    Here are some characteristics of successful press releases:

  • It's nimble. Successful messages are built to fit multiple formats.
  • It's atomized. Your audience doesn't live in one place, and neither should your press releases and other content.
  • It's useful. Content needs to interest, inform, or entertain the audience
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    What are the rules of writing a good press release?

    The 10 golden rules of writing press releases

  • Keep it brief.
  • Use attention-grabbing headlines.
  • Include a release date.
  • Convey the key facts in your first paragraph.
  • Expand the story - but keep it lean.
  • Include some good quotes.
  • Add a profile or backgrounder and contacts.
  • Include a photograph.
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    Who do I send my press release to?

    In the media, individual journalists have their own specializations (referred to as a “beat”). Instead of sending your press release to the general email address of a news outlet, it is best to address it to the person most interested in whatever subject you're writing about. via

    How do you write a news story press release?

  • Kick off your release with a bold and blunt headline. Your headline is the gatekeeper to your news content.
  • Hook with your sub-headline.
  • Connect with multimedia.
  • Craft readable body copy.
  • Include contact information.
  • Now, test your work.
  • Learn more:
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    What is a press release document?

    A press release — also called a press statement, news release, or media release — is an official written statement given to media outlets that documents a specific event, launch, or other happening. via

    Can press releases be short?

    Press releases, as documents, are relatively short. They should be no longer than a page. With formatting and spacing, that means about 300 to 400 words. Generally speaking, a press release will have a title and possibly a subtitle. via

    How many words is a one page press release?

    A press release should have somewhere in the neighborhood of 400 words. That's roughly one printed page. There's no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong. via

    Are press releases worth it?

    Press releases should only be used for something genuinely newsworthy and you should only target industry-specific publications. If used correctly, press releases are still great for earning valuable media mentions and achieving real momentum. via

    What are four types of press releases?

    Bottom Line: Types of Press Releases

    The eight most common types of press releases include event, book release, product release, new business, new hire, rebranding, partnership, and award press releases. A press release includes many essential elements and should be written in a very specific style and format. via

    WHAT ARE press features?

    A feature is a longer piece of writing than a news story. Features come in many different types and are widely used in magazines, newspapers and online. A feature will often cover an issue in greater depth than a news story would do; or it might look at an ongoing story from a different angle. via

    What is a soft press release?

    A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely available during an official release or grand opening. via

    What are the key elements of press release?

    For writing any type of press release, here are the key elements of a strong press release that you must include.

  • Headline. A press release must have a compelling headline.
  • Dateline.
  • For Immediate Release.
  • Contact Information.
  • Lead Paragraph.
  • The Body Section.
  • Supporting Quotes.
  • Call to Action.
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    What 5 basic questions should a news release answer?

    Throughout my tenure in the PR profession, I have developed five basic questions that every practitioner must answer when drafting and editing press releases:

  • What are we announcing?
  • Who is the target audience?
  • What are the impacts or benefits?
  • When and where is it available?
  • Who will be the spokesperson?
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    What are the main features of press release?

  • Headline. The headline, or title, of a press release tells readers what the release is about.
  • Summary. This section summarizes the key points of the press release and answer the “Five W's”of Who, What, When, Where, and Why.
  • Date and location.
  • Body.
  • Boilerplate.
  • End or Close.
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    What are the disadvantages of press release?

    Disadvantages of a Press Release

  • The release, by itself, seldom results in a major story.
  • Journalists receive them by the thousands and don't have time to read more than just a few lines.
  • If the headline is poorly written or confusing, you've lost the reader.
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    What do you do with press releases?

  • To notify the media about an event in hopes that they will spread the word.
  • To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it.
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    Why do companies issue press releases?

    The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain. via

    How do I write a SEO press release?

  • 1) Decide Your Angle. Your story needs to be a story, not just a generic announcement.
  • 2) Research Your Keywords.
  • 3) Create a Descriptive Headline.
  • 4) Write the Copy.
  • 5) Write Your Company's “Elevator Pitch”
  • 6) Use Keywords as Deep Links.
  • 7) Format for the Web.
  • 8) Include Multimedia Elements.
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    Press release template

    Press release template

    A press release template is an official news announcement sent to journalists, often used to generate publicity. You can download this PDF, publish it on your company website, and share your press release via email or social media in just a couple clicks.

    Be concise

    The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story.