Sample Press Release Template

sample press release crop hunger walk resources

A press release template is an official news announcement sent to journalists, often used to generate publicity. You can download this PDF, publish it on your company website, and share your press release via email or social media in just a couple clicks.

What file format should a press release be?

The PDF is the king of “static”

Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so.

Does Word have a press release template?
Share the word about your new product announcement using this press release template in Word. This press release template is formatted to help you easily share product details, reviews, availability, and company information.

What are the seven basic components of a news release?

The key to success of any press release lies with the content's ability to grab the reader's attention, each and every time.

  • Headline:
  • Dateline:
  • Introduction:
  • Body:
  • Boilerplate:
  • Call To Action:
  • Media Contact Details:
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    What should be included in a boilerplate?

    A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included in corporate communications. Somewhere between an elevator pitch and a condensed version of an “About Us” page, the boilerplate copy should highlight a brand's mission, history, and current outlook. via

    Who do I send my press release to?

    In the media, individual journalists have their own specializations (referred to as a “beat”). Instead of sending your press release to the general email address of a news outlet, it is best to address it to the person most interested in whatever subject you're writing about. via

    How do you write a press release in 2020?

  • Find Ways To Be Newsworthy. As you'll be pitching to journalists, create a news release with that in mind.
  • Write Your Press Release Headline.
  • Craft Your Lede.
  • Write Your Body Paragraphs.
  • Include Supporting Quotes.
  • Write Your Boilerplate Text.
  • Add Media Contact Details.
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    How do I format a press release in Word?

  • Title and Italicized Subheading to Summarize the News.
  • News Location and newspeg in opening line.
  • Two to Three Paragraphs to Add Information.
  • Bulleted Facts or Figures.
  • Company Description at Bottom.
  • Contact Information and "For Immediate Release" at the Top.
  • A "###" at the End.
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    What should be included in a press release?

    Writing a press release – checklist

  • Choose the angle that matters for your target audience.
  • Start with a well-thought-out headline.
  • Pay attention to a lead paragraph.
  • Cover the essentials in a few body paragraphs.
  • Consider adding quotes.
  • Include contact details.
  • End your press release with a boilerplate.
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    How do I get a free press release?

  • PRLog: Best free press room for business press releases.
  • Best for free, short-term release publishing.
  • Best for free search engine distribution.
  • Best for free industry targeting for a published release.
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    What does ### mean in a press release?

    Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. Whichever symbol you decide to use, don't forget that it comes out of tradition and respect, and simply means…”The end.” via

    Should a press release be sent as an attachment?

    Never Send a Press Release as an Attachment

    Sending your press release as an attachment to your email message (for example, as a Microsoft Word document) is a common mistake. You should send images and documents only to people who have requested them or who already know who you are and what to expect from you. via

    Do press releases need to be double spaced?

    The Dreaded Double Space – It used to be that press releases were supposed to be double spaced. You can single space as long as your press release is still easy to read. Use short paragraphs and formatting like bullets or numbers. Additionally, there used to be a requirement of two spaces at the end of each sentence. via

    What are the different types of press releases?

    Here's a brief rundown of six common types of press releases:

  • General News. This is the most common type of press release.
  • Launch Release.
  • Event Press Release.
  • Product Press Release.
  • Executive, Staff And Employee Press Release.
  • Expert Position Press Release.
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    How do you write a news story press release?

  • Kick off your release with a bold and blunt headline. Your headline is the gatekeeper to your news content.
  • Hook with your sub-headline.
  • Connect with multimedia.
  • Craft readable body copy.
  • Include contact information.
  • Now, test your work.
  • Learn more:
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    How many words should a press release be?

    Be concise

    The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story. via

    What 5 basic questions should a news release answer?

    Throughout my tenure in the PR profession, I have developed five basic questions that every practitioner must answer when drafting and editing press releases:

  • What are we announcing?
  • Who is the target audience?
  • What are the impacts or benefits?
  • When and where is it available?
  • Who will be the spokesperson?
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    What are three qualities of a good press release?

    Here are some characteristics of successful press releases:

  • It's nimble. Successful messages are built to fit multiple formats.
  • It's atomized. Your audience doesn't live in one place, and neither should your press releases and other content.
  • It's useful. Content needs to interest, inform, or entertain the audience
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    What is the most important part of a news release?

    Introduction. The lead, or opening paragraph, is the most important part of a news story. via

    What is a boilerplate template?

    Boilerplate is any text, documentation, or procedures that can be reused more than once in a new context without any substantial changes to the original. Think of a boilerplate the same as you would think of templates. via

    How do you draft a boilerplate?

  • Determine the Angle of Your Boilerplate.
  • Write a Description of Your Business.
  • Add a Call to Action.
  • Provide Your Contact Information.
  • Edit Your Boilerplate.
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    What is the difference between template and boilerplate?

    1 Answer. To put it simply, A template provides the structure and layout for a document. A boilerplate provides actual text and images. via

    How do I publish a press release online?

  • Ein Presswire.
  • prfire.
  • Newswire.
  • Presswire.
  • PR Newswire.
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    How do you pitch a press release in an email?

  • Prepare Your Press Release for Distribution.
  • Build Your Target Media List.
  • Write The Perfect Pitch.
  • Write a Compelling Subject Line.
  • Personalise your email.
  • Hit Send (At the Right Time)
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    How do I email a journalist?

  • Get Straight to the Point.
  • Being Relevant is Important.
  • Personalize Your Email.
  • Don't Get Lost in the Clutter.
  • Stay Away From Attachments.
  • Follow Up, But Avoid Being Pushy.
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    How much for a press release?

    Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options. via

    How do you write a news press?

  • Create a Stunning Headline. A killer headline upholds top priority in online marketing.
  • Formulate a Newsworthy Angle. Every good news story has an angle, or in other words, a perspective that your story will take.
  • Put Your Most Important Information First.
  • Summarize the Key Elements Succinctly.
  • Add Media Contact Details.
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    How do I write a SEO press release?

  • 1) Decide Your Angle. Your story needs to be a story, not just a generic announcement.
  • 2) Research Your Keywords.
  • 3) Create a Descriptive Headline.
  • 4) Write the Copy.
  • 5) Write Your Company's “Elevator Pitch”
  • 6) Use Keywords as Deep Links.
  • 7) Format for the Web.
  • 8) Include Multimedia Elements.
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    How do you write a rebranding press release?

  • The press release title (The Brand Switch Announcement)
  • The introduction ( The 5Ws of the change in brand identity)
  • The second paragraph ( Further argument)
  • Quotes from company executives ( Quotes from the top executives/CEO/Founder)
  • The third paragraph ( Wrap it up)
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    How do you write an immediate release?

    For immediate release or an embargo date

    Not all press releases contain a release date, but if you decide to include one, put it below your logo on the left margin. This should either say “For Immediate Release”, or “FOR RELEASE ON [Date] AT [Time]”. Also include the time zone, such as EST, if it's important. via

    Can you end a press release with a quote?

    Don't leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. Leave them until the penultimate paragraph and you give the impression that they can't be terribly important. via

    Images for Sample Press Release Template

    Sample press release crop hunger walk resources

    Sample press release crop hunger walk resources

    Sample press release template

    Sample press release template

    Sample press release template democracy

    Sample press release template democracy

    'PR samples', or 'press samples' are what I prefer to call them, as 'gifts' are something given by friends and family, with nothing else in mind other than the item being a present from one person to another.

    The key to success of any press release lies with the content's ability to grab the reader's attention, each and every time.

  • Headline:
  • Dateline:
  • Introduction:
  • Body:
  • Boilerplate:
  • Call To Action:
  • Media Contact Details: