A creative brief is a short summary that serves as a guide throughout the duration of a project to keep everyone on track and move the project forward. It outlines details like the project's goals, timeline, budget, messaging, or other important information that should be referenced as the project unfolds.
Whats a video brief?
The video production brief is a document that you can send out to various agencies with the objectives of the project. They will use that document to pitch against. There are two key benefits to creating one of these prior to speaking to agencies.
Why should the video be brief?
Whether you're creating video internally or working with a video agency, your brief is vital to make sure everybody involved is working towards the same goal.
How do I write a brief template?
What should a creative brief include?
Most creative briefs include the following:
How do I make a concept video?
How do you write a creative brief?
How do you write the main point of a video?
Why is short form video popular?
Short-form video pushes traditional media boundaries and provides people with a quick and easy way to consume information. The format lends itself to a more creative way of communicating that's meant to excite and inspire people. via
How do you write a short music video?
What is a video outline?
The crucial step in making a video that is often overlooked by novices is the crafting of a solid outline. In the filmmaking business, step outlines are used to highlight the most important scenes; they act as posts to direct the filmmaker through what can sometimes be a murky and uncertain process. via
What is a creative template?
Creative templates are forms you fill out or use when trafficking creatives. Creative templates define how to show an ad—that is, how the ad should look, behave, or serve. They can also be used for other purpose outside showing an ad, such as including third-party tracking pixels. via
What should a brief include?
Now let's dive into a few key pieces of information your creative brief should include and questions it should answer.
How do I write a brief?
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A checklist of 7 questions for the perfect brief