Video Project Template

project plan template excel

A creative brief is a short summary that serves as a guide throughout the duration of a project to keep everyone on track and move the project forward. It outlines details like the project's goals, timeline, budget, messaging, or other important information that should be referenced as the project unfolds.

Whats a video brief?

The video production brief is a document that you can send out to various agencies with the objectives of the project. They will use that document to pitch against. There are two key benefits to creating one of these prior to speaking to agencies.

Why should the video be brief?
Whether you're creating video internally or working with a video agency, your brief is vital to make sure everybody involved is working towards the same goal.

How do I write a brief template?

  • The description of your company.
  • The summary of the project.
  • The explanation of your objectives.
  • The target audience of your project.
  • The outline of the deliverables which you require.
  • The information about your competition.
  • The details of the message, tone, and style of the project.
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    What should a creative brief include?

    Most creative briefs include the following:

  • A short brand statement.
  • A brief overview of the campaign's background and objectives.
  • Key challenges that the campaign aims to resolve.
  • Target audience for the campaign.
  • Chief competitors.
  • Primary message describing the brand's values and market positioning.
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    How do I make a concept video?

  • Hone your vision. You're investing time and resources in creating a video.
  • Brainstorm fun ideas. Set a timer for 30 minutes and put pen to paper.
  • Review as a group. Have everyone convene to share his or her brainstorming ideas.
  • Pick your favorite.
  • Refine your idea.
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    How do you write a creative brief?

  • Decide on a name for the project.
  • Write about the brand and summarize the project's background.
  • Highlight the project objective.
  • Describe the target audience.
  • Interpret the competitive landscape.
  • Prepare the key message.
  • Choose the key consumer benefit.
  • Select an attitude.
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    How do you write the main point of a video?

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    Why is short form video popular?

    Short-form video pushes traditional media boundaries and provides people with a quick and easy way to consume information. The format lends itself to a more creative way of communicating that's meant to excite and inspire people. via

    How do you write a short music video?

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    What is a video outline?

    The crucial step in making a video that is often overlooked by novices is the crafting of a solid outline. In the filmmaking business, step outlines are used to highlight the most important scenes; they act as posts to direct the filmmaker through what can sometimes be a murky and uncertain process. via

    What is a creative template?

    Creative templates are forms you fill out or use when trafficking creatives. Creative templates define how to show an ad—that is, how the ad should look, behave, or serve. They can also be used for other purpose outside showing an ad, such as including third-party tracking pixels. via

    What should a brief include?

    Now let's dive into a few key pieces of information your creative brief should include and questions it should answer.

  • Describe your company.
  • Summarize the project.
  • Explain your objectives.
  • Define your target audience.
  • Outline the deliverables you need.
  • Identify your competition.
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    How do I write a brief?

  • Explain the goals and motivations. You should start your brief by writing about the project background and brand.
  • Highlight specific objectives and challenges.
  • Describe your target audience.
  • Examine competitors.
  • Ask for feedback.
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    Images for Video Project Template

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    A checklist of 7 questions for the perfect brief

  • What's the purpose of your video?
  • Who do you want to see it and how will they see it?
  • What do you want it to include?
  • How would you like it to be narrated?
  • What style would you like it to have?
  • What is your budget?
  • What is your deadline?
  • The description of your company.
  • The summary of the project.
  • The explanation of your objectives.
  • The target audience of your project.
  • The outline of the deliverables which you require.
  • The information about your competition.
  • The details of the message, tone, and style of the project.